DoubleVerify headquarters in New York city, primarily engaged in network advertising the authentication service, i.e. to advertisers provide all kinds of network advertising ways and the effect of the relevant data. Industry insiders pointed out that in recent years, with the expansion of the scale of target advertising industry, advertisers who want to understand their target on the effect of advertising, therefore, such as DoubleVerify advertising the authentication service providers will be get more business opportunities, and the service sector competition degree will also intensified.
DoubleVerify says, will put new money to expand the scale of service and external purchase, etc. DoubleVerify main rivals including AdSafe, AdXpose and Adometry, etc. And AdXpose earlier this month has been the famous American Internet traffic monitoring institutions comScore acquisition, turnover of $22 million. Adometry also in early march this year by Internet advertising Click fraud Click Forensics tracking service acquisition. These conditions show that the network advertising the authentication services are becoming increasingly fierce competition level.
DoubleVerify chief executive Mr Aaron in jersey, fragonard (Oren Netzer) said: "and DoubleVerify competitors, a more advanced network advertising tracking technology. For example, we are taken to Internet advertising time tracking rate is as high as 97%, and our competitors in the corresponding rate 30% only to 70%."
The company has set up a file in the London and TeLaWeiFuShi Israel has offices, at present the total employee is about 160 students. In darfur, DoubleVerify plan said jersey next 12 months of 100 new employees in Europe, and more open to the office. DoubleVerify says, the fortune 500 companies, more than 200 home already in use DoubleVerify services to its customers include American express, bank of America, wal-mart, Wells Fargo (Fargo), AT&T signatures, Verizon wireless and T-Mobile, and other famous enterprises.
The next DoubleClick
DoubleVerify first round for $3.5 million, or junk-rated last march and financing $10 million. With the latest round of financing, financing DoubleVerify total of $46.5 million. DoubleVerify a new Round of financing for the main investors JMI owner and Institutional Venture two Venture Capital firms, investors are existing Blumberg and First are also rewards in Capital injection.
In darfur, in jersey said the third rounds of financing, had more than 10 before investors expressed to DoubleVerify home investment intent, DoubleVerify after assessment after the JMI and Institutional Venture selected two investors, "the two risk investment companies are very familiar with the network advertising business. JMI had helped smooth expand business scale, DoubleClick final DoubleClick is Google $3.1 billion acquisition, and DoubleVerify hope to become the next DoubleClick."
